The Bare Bones Introduction to Integrated Marketing Communication
- ISBN-10
- 074257119X
- ISBN-13
- 9780742571198
- Category
- Business & Economics
- Pages
- 312
- Language
- English
- Published
- 2008-12-16
- Publisher
- Rowman & Littlefield Publishers
- Author
- Robyn Blakeman
Description
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
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Other editions
-
- 2009
- 305 pages
- Paperback
- Rowman & Littlefield
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