Marketing 1
- ISBN-10
- 0744627923
- ISBN-13
- 9780744627923
- Pages
- 117
- Language
- English
- Published
- 2000
- Publisher
- Select Knowledge Limited
- Author
- Jim Blythe
Description
This title will help you to understand the core concepts of marketing and how they are applied in your organisation, the customer orientation of marketing, some of the core techniques of marketing, the differences between domestic and international marketing, and how these can apply to your own organisation, the strategic position of marketing within the performance of your business. At a practical level, the module will enable you to carry out a marketing audit of your organisation and contribute to marketing activities within your organisation.
