Setting the Agenda: The Mass Media and Public Opinion
- ISBN-10
- 0745637132
- ISBN-13
- 9780745637136
- Series
- Setting the Agenda
- Category
- Social Science
- Pages
- 198
- Language
- English
- Published
- 2013-05-09
- Publisher
- John Wiley & Sons
- Author
- Maxwell McCombs
Description
In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public ...
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Other editions
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- 2013-04-24
- 203 pages
- Paperback
- John Wiley & Sons
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