Presidential Campaign Communication: The Quest for the White House
- ISBN-10
- 0745646093
- ISBN-13
- 9780745646091
- Category
- Political Science
- Pages
- 278
- Language
- English
- Published
- 2010-03-15
- Publisher
- Polity
- Author
- Craig Allen Smith
Description
Major textbook introduction to the ways that the people of the US use the process of human communication to select their Presidents. Looks at the function and effects of talk about American presidential politics in everyday life.
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