Public Diplomacy: Foundations for Global Engagement in the Digital Age
- ISBN-10
- 0745691234
- ISBN-13
- 9780745691237
- Series
- Public Diplomacy
- Category
- Political Science
- Pages
- 272
- Language
- English
- Published
- 2019-04-15
- Publisher
- John Wiley & Sons
- Author
- Nicholas J. Cull
Description
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Get the book
Other editions
-
- 2004
- 23 pages
- Paperback
- Minnesota Historical Society
Similar books
-
Routledge Handbook of Public Diplomacy
By Philip M. Taylor, Nancy Snow... Heads We Win: The Cognitive Side of Counterinsurgency (COIN). Santa Monica, Calif.: RAND. http://www.rand.org/pubs/occasional_papers/OP168/. Gregory,Bruce.2007.Public Diplomacy as Strategic Communication. In Countering Terrorism and ...
-
U. S. Public Diplomacy: Background and Current Issues
By Kennon H. NakamuraThis report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.
-
Strategic Influence: Public Diplomacy, Counterpropaganda, and Political Warfare
By J. Michael WallerPublic Diplomacy, Counterpropaganda, and Political Warfare J. Michael Waller ... the International Religious Freedom office still was not integrated into an overall democratization strategy, according to former director Thomas Farr.
-
Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey
By Efe SevinThis book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals.
-
The Future of U.S. Public Diplomacy: An Uncertain Fate
By Kathy FitzpatrickGrounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy's future in rejecting a power-based, political approach to public diplomacy and proposing a relational framework ...
-
Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy
By P. SeibToward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.
-
Inventing Public Diplomacy: The Story of the U.S. Information Agency
By Wilson P. DizardInventing Public Diplomacy is an unparalleled history of U.S. efforts at organized international propaganda.
-
The Origins of Public Diplomacy in US Statecraft: Uncovering a Forgotten Tradition
By Caitlin E. SchindlerFor example, Nancy Snow and Philip Taylor noted that while “scores of reports and white papers” are author Organizational Ideological Conceptual produced on the need for reform and new public diplomacy.
-
Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics
By W. RughThis book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society.
-
The Practice of Public Diplomacy: Confronting Challenges Abroad
By W. RughThe conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations.