Scotland--the Brand: The Making of Scottish Heritage
- ISBN-10
- 0748606157
- ISBN-13
- 9780748606153
- Category
- Travel / Museums, Tours, Points of Interest
- Pages
- 230
- Language
- English
- Published
- 1995
- Publisher
- Edinburgh University Press
- Authors
- David McCrone, Angela Morris, Richard Kiely
Description
Tartanry and 'Balmoralty': is Scotland's thriving heritage industry an economic blessing or the curse of negative stereotyping? Since the eighteenth century, heritage has been synonymous with 'heritage tourism'. This book is the first to explore the images which this industry conveys and to analyse its centrality to Scotland's definition of itself.
Based on an influential study by three leading sociologists, it examines the specific role and character of the major players in Scottish heritage - the National Trust for Scotland, the Scottish Tourist Board and Historic Scotland - as well as the lairds who have a stake in the industry. In describing its consumers, the authors show how heritage fits into their patterns of leisure, consumption and lifestyle. It also discusses the importance of 'heritage' (as opposed to 'history') to the country's identity and politics.
Get the book
Similar books
-
The National Movement in Scotland
By Jack Brand... in the houses of literate peasants a er the Reformation.17 One of the reasons why Wallace may have appealed was that he was more a man of the people than Bruce. He was not a noble but a Renfrewshire laird in a very small way.
-
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
By T. Moilanen, S. RainistoBuilding a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
-
Scotland as We Know It: Representations of National Identity in Literature, Film and Popular Culture
By Richard Zumkhawala-CookClan Traditions and Popular Tales of the Western Highlands and Islands. ... “Clan Cameron Association of North America Guidelines ... Devine, T.M. Clanship to Crofters' War: The Social Transformation of the Scottish Highlands.
-
Scottish Company Law
By Brian Pillans, Nicholas BourneBrown v British Abrasive Wheel Co Ltd Greenhalgh v Arderne Cinemas Brown v British Abrasive Wheel Co Ltd? Greenhalgh Clemens v Clemens Brothers Ltd and Another Estmanco (Kilner House) Ltd v Greater London Council Southern Foundries ...
-
A History of Private Law in Scotland: Introduction and property
By Reinhard Zimmermann, Kenneth G. C. ReidTHE LEGACY OF BRAND'S TRS 1. The two rules in Brand's Trs a Brand's Trs changed the law of Scotland by assimilating it to the law of England . The Lord Chancellor laid down two rules . 105 The first rule sets the criterion for an ...
-
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
By Sian ReesAA Emergency Service 58 Aaker, D. A.: brand equity 62 Abimbola, T.: study of brands lagged behind industry 3 Abratt, R.: brand, ... issues 148; brand marketing activity and advertising ideas 58; organisation and listening to voice 148; ...
-
Banking in Scotland: second report of session 2009-10, Vol. 2: Oral and written evidence
By Great Britain: Parliament: House of Commons: Scottish Affairs CommitteeScotland brand was lost in 2001 when Halifax and Bank of Scotland merged . There was then a real Q113 Mr Devine : Do you have a formal structure ? desire to keep the Bank of Scotland brand , which Do you meet the management on a ...
-
Consumer Nationalism and Barr’s Irn-Bru in Scotland
By David LeishmanKiely, Richard, Frank Bechhofer, and David McCrone, “Birth, Blood and Belonging: Identity Claims in Post-Devolution Scotland”, The Sociological Review, Vol. 53, No. 1, 2005, pp. 150–171. Leith, Murray Stewart, and Daniel P.J. Soule, ...
-
Stagecoach West Scotland
By David DevoyStagecoach West Scotland has operated under various brands; Stagecoach Western is the prevalent brand and is used for the vast majority of bus operations throughout the region. Stagecoach A1 Service was a trading name of Western Buses ...