International Management: A Review of Strategies and Operations

International Management: A Review of Strategies and Operations
ISBN-10
0748722459
ISBN-13
9780748722457
Series
International Management
Category
Business & Economics
Pages
318
Language
English
Published
1996
Publisher
Nelson Thornes
Author
Michael Z. Brooke

Description

Contains a general overview of the strategic context and options faced by international managers, from licensing and franchising to foreign direct investment.

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