Marketing and Promotional Strategy
- ISBN-10
- 0748771115
- ISBN-13
- 9780748771110
- Category
- Marketing
- Pages
- 88
- Language
- English
- Published
- 2003
- Publisher
- Nelson Thornes
- Authors
- Darren Gelder, Paul Woodcock
Description
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
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