Direct Marketing

Description

Marketing professionals and those studying for marketing qualifications need to have an overall understanding of the scope and potential of this area. To cater for that need, Direct Marketing offers a practical guide to the subject. Topics covered include campaign planning, database management, mailing lists and telemarketing.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting

  • 2002
  • 180 pages
  • Paperback
  • Kogan Page Publishers
• 

  Direct Marketing: Strategy, Planning, Execution

  • 2000-02-11
  • 650 pages
  • Paperback
  • McGraw Hill Professional
• 

  Direct Marketing: An Integrated Approach

  • 1998
  • 532 pages
  • Paperback
  • Irwin/McGraw-Hill
• 

  Direct Marketing: Strategy, Planning, Execution

  • 1995
  • 520 pages
  • Paperback
  • McGraw-Hill Companies

Similar books

• 

  The Direct Marketing Market Place

  By Edward L. Stern

  Edward W. Knappman V. Pres . Mktg .: Martin Greenwald Mng . Ed .: Steve Orlofsky Dir . Mail Mgr .: Linda Parise Conducts business : U.S. Employees : 55 Weekly news summary and digest ; publish reference books and trade books .

• 

  Sales Letters that Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

  By Herschell Gordon Lewis

  FROM THE DESK OF BOB NELSON Author , 1001 Ways to Reward Employees Dear Colleague : How many employee incentive programs have you tried over the years ? How many of those approaches really worked to fire up your employees and achieve ...

• 

  52 Ways To Make More Money In Network Marketing

  By David Goh

  In this snowball bank , there is a giant strongroom , with plenty of cash available , now let me be your introducer to open an account with this snow - ball bank . Here's how you begin . Open a snowball bank account with a dollar to ...

• 

  Dell tarzı direkt satış direkt başarı

  By Rebecca Saunders, Çiğdem Aksoy Fromm

  Dell tarzı direkt satış direkt başarı

• 

  International Marketing Resource Guide

  By William Arthur Delphos

  Although small retailers and traditional sole proprietorships still numerically predominate, large-scale businesses, ... Most retail establishments are open from 1 0:00 AM to 8:00 PM and banks are open from 9:00 AM to 1 :30 PM, ...

• 

  Guerilla Marketing for Direct Selling: Your Personal Marketing Plan to Generate More Leads, More Referrals, and More Repeat Business

  By Jay Conrad Levinson, James Dillehay, Marcella Vonn Harting

  Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.

• 

  波浪行銷: 想大賣先學會興風作浪,用虛實整合的直效手法,讓廣大群眾幫你一起做生意

  By 高子梅, 戴維士, Mark A. P. Davies

  波浪行銷: 想大賣先學會興風作浪,用虛實整合的直效手法,讓廣大群眾幫你一起做生意

• 

  直复营销

  By 麦克唐纳

  McGraw-Hill公司授权出版

• 

  直销法门

  By 斯通, 雅各布斯, Stone

  本书以信息技术为背景,全面探讨信息时代如何计划、组织和开展直销活动,强调将新技术、新理念和新媒介与现有的直销战略与框架相整合。

• 

  Beyond 2000: The Future of Direct Marketing

  By Jerry I. Reitman

  Recall how Ed Mayer and scores of other individuals , clubs , agencies , and companies have joined in the education effort . The activities of the Foundation are only part of the story . They concentrate almost entirely on the ...