Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing

Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing
ISBN-10
0749420952
ISBN-13
9780749420956
Series
Introduction to Marketing
Category
Forbrugeradfærd
Language
English
Published
1999
Authors
Paul Reynolds, Geoffrey Lancaster

Description

A practical introduction to marketing, this book traces the development of marketing and explains the global environment in which marketing operates, as well as considering the importance of the customer. It also discusses the four "P"s of marketing - product, price, place and promotion.

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