International Marketing: Strategy, Planning, Market Entry & Implementation
- ISBN-10
- 0749422726
- ISBN-13
- 9780749422721
- Series
- International Marketing
- Pages
- 384
- Language
- English
- Published
- 1998
- Publisher
- Kogan Page
- Author
- Roger Bennett
Description
Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
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Other editions
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- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing