Corporate Communication: Principles, Techniques and Strategies
- ISBN-10
- 0749423730
- ISBN-13
- 9780749423735
- Series
- Corporate Communication
- Category
- Business & Economics
- Pages
- 233
- Language
- English
- Published
- 1997
- Publisher
- Kogan Page Publishers
- Author
- Sandra Oliver
Description
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
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Other editions
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- 2023-11-11
- - pages
- Paperback
- SAGE Publications Limited
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- 2020-03-16
- 344 pages
- Paperback
- SAGE Publications Limited
-
- 2018-12-06
- 360 pages
- Paperback
- John Wiley & Sons
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