Planning and Managing Public Relations Campaigns
- ISBN-10
- 0749429917
- ISBN-13
- 9780749429911
- Series
- Planning and Managing Public Relations Campaigns
- Category
- Business & Economics
- Pages
- 184
- Language
- English
- Published
- 2000
- Publisher
- Kogan Page Publishers
- Author
- Anne Gregory
Description
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.
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Other editions
-
- 2020-12-03
- 352 pages
- Ebook
- Kogan Page Publishers
-
- 2015-12-03
- 224 pages
- Paperback
- Kogan Page Publishers
-
- 2010-06-03
- 200 pages
- Paperback
- Kogan Page Publishers
-
- 2020-12-29
- 264 pages
- Paperback
- Kogan Page
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