Successful Tourism Marketing: A Practical Handbook
- ISBN-10
- 0749434694
- ISBN-13
- 9780749434694
- Category
- Business & Economics
- Pages
- 229
- Language
- English
- Published
- 2001
- Publisher
- Kogan Page Publishers
- Author
- Susan Briggs
Description
A guide to tourism marketing. This second edition is aimed at anyone seeking to promote a tourist "product" or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied. Examples and checklists are included.
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