Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
- ISBN-10
- 0749435798
- ISBN-13
- 9780749435790
- Category
- Business & Economics
- Pages
- 554
- Language
- English
- Published
- 2001
- Publisher
- Kogan Page Publishers
- Authors
- Merlin Stone, Bryan Foss
Description
A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.
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