Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting

Description

Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.

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Other editions

• 

  Direct Marketing: Strategy, Planning, Execution

  • 2000-02-11
  • 650 pages
  • Paperback
  • McGraw Hill Professional
• 

  Direct Marketing: An Integrated Approach

  • 1998
  • 532 pages
  • Paperback
  • Irwin/McGraw-Hill
• 

  Direct Marketing

  • 1997
  • 146 pages
  • Paperback
  • Kogan Page Limited
• 

  Direct Marketing: Strategy, Planning, Execution

  • 1995
  • 520 pages
  • Paperback
  • McGraw-Hill Companies

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