How Come You Don't Have an E-strategy?: The Essential Guide to Online Business
- ISBN-10
- 0749437278
- ISBN-13
- 9780749437275
- Category
- Business & Economics
- Pages
- 152
- Language
- English
- Published
- 2002
- Publisher
- Kogan Page Publishers
- Author
- Matt Haig
Description
While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.
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