The International Handbook of Market Research Techniques
- ISBN-10
- 0749438657
- ISBN-13
- 9780749438654
- Category
- Business & Economics
- Pages
- 6
- Language
- English
- Published
- 2002
- Publisher
- Kogan Page Publishers
- Author
- Robin Birn
Description
Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.
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