The Customer Management Scorecard: Managing CRM for Profit
- ISBN-10
- 0749438959
- ISBN-13
- 9780749438951
- Category
- Business & Economics
- Pages
- 460
- Language
- English
- Published
- 2003
- Publisher
- Kogan Page Publishers
- Authors
- Merlin Stone, Neil Woodcock, Bryan Foss
Description
"With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice."--Thomson Gale description
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