Market Intelligence: How and why Organizations Use Market Research
- ISBN-10
- 0749442018
- ISBN-13
- 9780749442019
- Category
- Business & Economics
- Pages
- 223
- Language
- English
- Published
- 2004
- Publisher
- Kogan Page Publishers
- Author
- Martin Callingham
Description
The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.
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Other editions
-
- 2009
- 248 pages
- Paperback
- Copenhagen Business School Press DK
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