The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
- ISBN-10
- 0749442832
- ISBN-13
- 9780749442835
- Series
- The New Strategic Brand Management
- Category
- Business & Economics
- Pages
- 516
- Language
- English
- Published
- 2004
- Publisher
- Kogan Page Publishers
- Author
- Jean-Nol︠ Kapferer
Description
Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering practical guidance and revealing new thinking in the field.
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Other editions
-
- 2012-01-03
- 512 pages
- Ebook
- Kogan Page Publishers
-
- 2008-01-03
- 578 pages
- Paperback
- Kogan Page Publishers
-
- 2008
- 560 pages
- Paperback
- Kogan Page Publishers
-
- 2012-01
- 492 pages
- Paperback
- Kogan Page Limited
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