Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer
ISBN-10
0749442921
ISBN-13
9780749442927
Category
Business & Economics
Pages
288
Language
English
Published
2004
Publisher
Kogan Page Publishers
Authors
Merlin Stone, Alison Bond, Bryan Foss

Description

Covering the fundamentals of customer relationship techniques, this text explains how companies gain an edge on their competitors by utilising knowledge of their customer base, producing a product to meet the customer criteria, and marketing it in a way which targets the specific consumer audience.

Similar books