Fashion Brands: Branding Style from Armani to Zara
- ISBN-10
- 0749442999
- ISBN-13
- 9780749442996
- Category
- Business & Economics
- Pages
- 243
- Language
- English
- Published
- 2005
- Publisher
- Kogan Page Publishers
- Author
- Mark Tungate
Description
Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
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