Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
- ISBN-10
- 0749443065
- ISBN-13
- 9780749443061
- Series
- Evaluating Public Relations
- Category
- Business & Economics
- Pages
- 213
- Language
- English
- Published
- 2005
- Publisher
- Kogan Page Publishers
- Authors
- Tom Watson, Paul Noble
Description
This much needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated with award-winning case studies from around the world and concludes with consideration of future developments.
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Other editions
-
- 2014-06-03
- 208 pages
- Ebook
- Kogan Page Publishers
-
- 2007-10-03
- 258 pages
- Paperback
- Kogan Page Publishers
-
- 2007
- 252 pages
- Paperback
- Kogan Page Publishers
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