The 18 Immutable Laws of Corporate Reputation: Creating, Protecting and Repairing Your Most Valuable Asset
- ISBN-10
- 0749445718
- ISBN-13
- 9780749445713
- Category
- Brand name products
- Pages
- 306
- Language
- English
- Published
- 2006
- Publisher
- Kogan Page Publishers
- Author
- Ronald J. Alsop
Description
Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad reputation, how to measure reputation and nurture a good one.
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Other editions
-
- 2010-05-11
- 320 pages
- Ebook
- Simon and Schuster
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