Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation

ISBN-10: 0749445858
ISBN-13: 9780749445850
Series: Evaluating Public Relations
Pages: 225
Language: English
Published: 2005
Author: Paul Noble

Description

1:Principles of Public Relations Practice 2:Evaluation and Communication Psychology 3:Practitioner Culture - Why We Do What We Do 4:Gathering and Interpreting Information 5:Evaluation Structures and Processes 6:Developing a Media Evaluation System 7:Evaluation in Practice: Case Studies 8:Objectives and Objective Setting 9:Future.