Scoring Points: How Tesco Continues to Win Customer Loyalty
- ISBN-10
- 0749447524
- ISBN-13
- 9780749447526
- Series
- Scoring Points
- Category
- Business & Economics
- Pages
- 294
- Language
- English
- Published
- 2007
- Publisher
- Kogan Page Publishers
- Authors
- Tim Phillips, Clive Humby, Terry Hunt
Description
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
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Other editions
-
- 2008-08-03
- 304 pages
- Ebook
- Kogan Page Publishers
-
- 2005
- 290 pages
- Paperback
- Stanford University Press
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