The 5 Paths to Persuasion: The Art of Selling Your Message
- ISBN-10
- 0749449942
- ISBN-13
- 9780749449940
- Series
- The 5 Paths to Persuasion
- Category
- Communication in management
- Pages
- 240
- Language
- English
- Published
- 2007-05
- Publisher
- Kogan Page Publishers
- Authors
- Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Description
Identifying five types of executive decision makers, this title suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, sceptics, followers, and controllers. The method centres on the observation that different types of executives prefer to hear and see specific types of information.
Get the book
Other editions
-
- 2005
- 223 pages
- Paperback
- Kogan Page Publishers
Similar books
-
Edexcel GCSE Business and Communications Systems PK10
By Jan Cooper, Sue Alpin, Fiona PetruckeThis teacher's book includes examples of marked work to indicate response levels and thorough guidance to match the new specifications.
-
Management Communication: Pearson New International Edition
By James S. O'RourkeFor professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
-
Effective Business Psychology: Instructor's Manual
By Andrew J. DuBrinEffective Business Psychology: Instructor's Manual
-
Effective Business Psychology
By Andrew J. DuBrinEffective Business Psychology
-
應用心理學: 提升個人和企業(組織)工作績效
By Andrew J. DuBrin, 杜柏寧, 簡良純應用心理學: 提升個人和企業(組織)工作績效
-
Communication in Business and Professional Organizations
By William J. Seiler, E. Scott Baudhuin, L. David SchuelkeHowever , what if in the exchange between Mr. Larsen and Ms. Filo there was a misunderstanding , and the objective Mr. Larsen had in mind was not only to inform but also to persuade the executive committee and guests to accept Bill's ...
-
Communicating at Work: Principles and Practices for Business and the Professions
By Ronald Brian Adler129–49 ; and E. Sieburg and C. Larson , " Dimensions of Interpersonal Response " ( Paper presented to the International Communication Association ... L.J. Peter and R. Hull , The Peter Principle ( New York : Bantam , 1969 ) , pp .
-
Dealing with Difficult People
By Karen Mannering, Naomi Langford WoodEconomics.
-
Managing Your Internal Customers: The Key to Getting Better Results
By Alan Wolfe, Kevin Thomson, Kathy WhitwellAims to show managers how to sell internally, and the benefits of corporate internal marketing.
-
Organizational Communication
By Alan Jay ZarembaFully updated and revised throughout, the third edition features: * Expanded treatment of theoretical foundations * Greater focus on how gender, culture, diversity, globalization, and power impact communication networks * Streamlined ...