Profit Brand: How to Increase the Profitability, Accountability & Sustainability of Brands
- ISBN-10
- 0749450185
- ISBN-13
- 9780749450182
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2007
- Publisher
- Kogan Page Publishers
- Author
- Nick Wreden
Description
Representing an innovative, comprehensive approach to brand building, this work reflects the integration of traditional marketing with technology, measurement and operations.
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