Evaluating Public Relations: A Best Practice Guide to Public Relations Planning
- ISBN-10
- 0749452781
- ISBN-13
- 9780749452780
- Series
- Evaluating Public Relations
- Category
- Business & Economics
- Pages
- 258
- Language
- English
- Published
- 2007-10-03
- Publisher
- Kogan Page Publishers
- Author
- Paul Noble
Description
Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
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Other editions
-
- 2014-06-03
- 208 pages
- Ebook
- Kogan Page Publishers
-
- 2007
- 252 pages
- Paperback
- Kogan Page Publishers
-
- 2005
- 213 pages
- Paperback
- Kogan Page Publishers
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