Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
ISBN-10
0749454997
ISBN-13
9780749454999
Category
Business & Economics
Pages
320
Language
English
Published
2008-08-03
Publisher
Kogan Page Publishers
Author
Ian Brace

Description

If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
    Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
    By Norman M. Bradburn, Seymour Sudman, Brian Wansink

    The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources.

  • Advances in Questionnaire Design, Development, Evaluation and Testing
    Advances in Questionnaire Design, Development, Evaluation and Testing
    By Gordon B. Willis, Paul C. Beatty, Debbie Collins

    A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading ...

  • Design, Evaluation, and Analysis of Questionnaires for Survey Research
    Design, Evaluation, and Analysis of Questionnaires for Survey Research
    By Willem E. Saris, Irmtraud N. Gallhofer

    Praise for the First Edition “...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires.” —International Statistical Review Reflecting modern developments in the ...

  • Asking Questions: A Practical Guide to Questionnaire Design
    Asking Questions: A Practical Guide to Questionnaire Design
    By Norman M. Bradburn, Seymour Sudman

    The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each...

  • Questionnaire Design, Interviewing and Attitude Measurement
    Questionnaire Design, Interviewing and Attitude Measurement
    By Abraham Naftali Oppenheim

    This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing...

  • Designing Surveys
    Designing Surveys
    By Johnny Blair, Ronald F. Czaja, Edward A. Blair

    This new edition accounts for the latest developments in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing

  • Cognitive Interviewing: A Tool for Improving Questionnaire Design
    Cognitive Interviewing: A Tool for Improving Questionnaire Design
    By Gordon B. Willis

    Von Thurn, D., & Moore, J. (1993). The use of anthropological interviewing methods in survey research pretesting. Proceedings of the Section on Survey Research Methods, American Statistical Association, 571–576. Von Thurn, D., & Moore, ...

  • Encyclopedia of Survey Research Methods
    Encyclopedia of Survey Research Methods
    By Paul J. Lavrakas

    Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding ...

  • Questionnaire Design
    By Paul N. Hague

    For the beginner as well as the more established market researcher, this book provides a comprehensive guide to the subject of designing questionnaires.

  • Asking Questions: The Definitive Guide to Questionnaire Design
    Asking Questions: The Definitive Guide to Questionnaire Design
    By Michael Stern, Norman M. Bradburn, Brian Wansink

    Asking Questions serves as a practical, introductory guide to questionnaire design. This classic book, first published more than 35 years ago, has been an essential tool for students and professionals on how to ask the right questions.