Scoring Points: How Tesco Continues to Win Customer Loyalty
- ISBN-10
- 0749460121
- ISBN-13
- 9780749460129
- Series
- Scoring Points
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2008-08-03
- Publisher
- Kogan Page Publishers
- Authors
- Tim Phillips, Clive Humby, Terry Hunt
Description
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
Get the book
Other editions
-
- 2007
- 294 pages
- Paperback
- Kogan Page Publishers
-
- 2005
- 290 pages
- Paperback
- Stanford University Press
Similar books
-
Handbook of Credit Scoring
By Elizabeth MaysCALCULATING THE SCORECARD POINT WEIGHTS Once we've estimated our logistic regression model we can put in the X values for any given borrower or loan and calculate a score using the equation Score = B , X , + ... + BnXn .
-
The Credit Scoring Toolkit: Theory and Practice for Retail Credit Risk Management and Decision Automation
By Raymond AndersonThe Credit Scoring Toolkit provides an all-encompassing view of the use of statistical models to assess retail credit risk and provide automated decisions.In eight modules, the book provides frameworks for both theory and practice.
-
Scoring Points, Language Support Level 6.3.4, 6pk: Houghton Mifflin Reading Leveled Readers
By ReadScoring Points, Language Support Level 6.3.4, 6pk: Houghton Mifflin Reading Leveled Readers
-
Scoring Rubrics in the Classroom: Using Performance Criteria for Assessing and Improving Student Performance
By Jay McTighe, Judith ArterThis book is designed to help teachers: clarify the targets of instruction, especially for hard-to-define problem solving; provide valid and reliable assessment of student learning; and improve student motivation and achievement by helping ...