How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan
- ISBN-10
- 0749462531
- ISBN-13
- 9780749462536
- Category
- Business & Economics
- Pages
- 200
- Language
- English
- Published
- 2011-02-03
- Publisher
- Kogan Page Publishers
- Author
- Edward Blackwell
Description
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. Part of Kogan Page's Business Success series, with over 50,000 copies sold worldwide, How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.
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