Bold: How to be Brave in Business and Win
- ISBN-10
- 0749463449
- ISBN-13
- 9780749463441
- Series
- Bold
- Category
- Business & Economics
- Pages
- 317
- Language
- English
- Published
- 2011
- Publisher
- Kogan Page Limited
- Authors
- Andy Milligan, Shaun Smith
Description
Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful.
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Other editions
-
- 2016-02-23
- 336 pages
- Paperback
- Simon and Schuster
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