Talk Normal: Stop the Business Speak, Jargon and Waffle

Talk Normal: Stop the Business Speak, Jargon and Waffle
ISBN-10
0749463651
ISBN-13
9780749463656
Category
Business & Economics
Pages
184
Language
English
Published
2011-09-03
Publisher
Kogan Page Publishers
Author
Tim Phillips

Description

Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

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