Ethics in Public Relations: A Guide to Best Practice
- ISBN-10
- 0749477261
- ISBN-13
- 9780749477264
- Series
- Ethics in Public Relations
- Category
- Public relations
- Language
- English
- Published
- 2016
- Publisher
- Kogan Page
- Authors
- Patricia Houlihan Parsons, Patricia J. Parsons
Description
While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and dilemmas are inherent to public relations, and it is essential that practitioners act ethically. Public relations professor Patricia J. Parsons explores the key ethical concerns present in the PR world today and offers practical tips and guidance in this updated third edition of Ethics in Public Relations. The book covers practicing respect and morality, authorship, conflict of interest, PR and the corporate ethics program, moonlighting, and the impact of whistleblowing. Additionally, there is a new section on sexual harassment, new chapters on social media, ethics in relation to blogger engagement, the development of internal organization image, and extended organizational reputation, and a completely revised section on leadership in PR.
Get the book
Other editions
-
- 2016-04-03
- 192 pages
- Ebook
- Kogan Page Publishers
-
- 2013-04-15
- 9 pages
- Ebook
- GRIN Verlag
-
- 2008-11-03
- 208 pages
- Paperback
- Kogan Page Publishers
Similar books
-
Confessions of a PR Man
By Max Gunther, Robert J. WoodThe author brings thirty-eight years in the public relations field to an insider's tour of the PR world and recounts his dealings with famous figures, such as Howard Hughes, John F. Kennedy, Jesse Jackson, and Ginger Rodgers
-
Public Relations: Strategies and Tactics
By Bryan H. Reber, Dennis L. Wilcox, Glen T. CameronThis comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.
-
Cutlip and Center's Effective Public Relations
By Glen M. Broom, Bey-Ling ShaFor courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
-
MediaSpeak: the Bold New Guide to Public Relations and Reputation Management
By Ian TaylorMediaSpeak: the Bold New Guide to Public Relations and Reputation Management
-
Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941
By Karen Miller RussellThis book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
-
You Want Caviar But Have Money for Chitlins: A Smart Do-it-yourself PR Guide for Those on a Budget
By Karen Taylor BassYou Want Caviar But Have Money for Chitlins: A Smart Do-it-yourself PR Guide for Those on a Budget
-
Getting Publicity
By David Morgan ReesGetting Publicity
-
Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941
By Karen Miller RussellThis book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
-
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
By Tom Watson, Paul Noble... Winchester, UK Watson, T (1997) Measuring the success rate: Evaluating the PR process and PR programmes, in Principles and Practice of Public Relations, ed PJ Kitchen, Chapman and Hall, London Watson, T (2001) Integrating planning ...
-
The PR Agency Handbook
By Regina Luttrell, Luke W. CapizzoA chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a ...