The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
- ISBN-10
- 0749497580
- ISBN-13
- 9780749497583
- Category
- Business & Economics
- Language
- English
- Published
- 2019-10-03
- Publisher
- Kogan Page
- Author
- Carlos Gil
Description
Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.
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Other editions
-
- 2021-10-03
- 289 pages
- Ebook
- Kogan Page Publishers
-
- 2019-10-03
- 240 pages
- Paperback
- Kogan Page Publishers
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