Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
ISBN-10
0749498641
ISBN-13
9780749498641
Series
Marketing Communications
Category
Business & Economics
Pages
600
Language
English
Published
2019-12-03
Publisher
Kogan Page
Authors
PR Smith, Ze Zook

Description

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

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