Guerrilla Marketing: Cutting-Edge Strategies for the 21st Century
- ISBN-10
- 0749940808
- ISBN-13
- 9780749940805
- Series
- Guerrilla Marketing
- Category
- Advertising
- Pages
- 384
- Language
- English
- Published
- 2013-06-06
- Publisher
- Piatkus Books
- Author
- Jay Conrad Levinson
Description
First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.
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Other editions
-
- 2007
- 368 pages
- Paperback
- Piatkus Books
-
- 2021-10-05
- - pages
- Ebook
- Morgan James Publishing
-
- 2019-04-30
- 507 pages
- Ebook
- Editorial Universidad del Rosario
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