Strategic Marketing Management: Planning, Implementation, and Control

Strategic Marketing Management: Planning, Implementation, and Control
ISBN-10
0750603291
ISBN-13
9780750603294
Series
Strategic Marketing Management
Category
Business & Economics / Marketing / General
Pages
644
Language
English
Published
1992
Publisher
Butterworth-Heinemann
Authors
David J. Pearson, Colin Gilligan, Richard Malcolm Sano Wilson

Description

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

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