International Marketing
- ISBN-10
- 0750622415
- ISBN-13
- 9780750622417
- Series
- International Marketing
- Category
- Business & Economics
- Pages
- 509
- Language
- English
- Published
- 1998
- Publisher
- Elsevier Butterworth-Heinemann
- Authors
- Michael J. Thomas, Stanley J. Paliwoda
Description
The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.
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Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
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