Strategic Marketing Planning
- ISBN-10
- 0750622466
- ISBN-13
- 9780750622462
- Series
- Strategic Marketing Planning
- Category
- Business & Economics
- Pages
- 625
- Language
- English
- Published
- 2003
- Publisher
- Routledge
- Authors
- Colin Gilligan, Richard Malcolm Sano Wilson
Description
MBA students, business and marketing undergrads, and marketing practitioners will be interested in "Strategic Marketing Planning." Features include expanded examples, questions, exercises, case studies, and much more.
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