Hospitality Marketing
- ISBN-10
- 0750626887
- ISBN-13
- 9780750626880
- Series
- Hospitality Marketing
- Category
- Business & Economics
- Pages
- 321
- Language
- English
- Published
- 1996
- Publisher
- Routledge
- Authors
- Neil Wearne, Alison J. Morrison
Description
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. Hospitality Marketing is recommended reading for BTEC, undergraduate and diploma level students of hospitality, professionals taking the HCIMA exams and also practising hospitality managers who want to add to their understanding of the business.
Get the book
Other editions
Similar books
-
Hospitality Marketing
By David Bowie, Francis Buttle, Maureen Brookes... Wingate, Wyndham 7,670 667 71 hilton Waldorf astoria, Conrad, Curio, Canopy, hilton, Doubletree, embassy suites, ... starwood st regis hotels & resorts, the Luxury Collection, W hotels, Westin hotels & resorts, Le Meridien, ...
-
Hospitality Marketing
By David Bowie, Francis ButtleThis introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
-
Hospitality Marketing Management
By Robert D. Reid, David C. BojanicReid and Bojanic’s Hospitality Marketing Management—now in its Fifth Edition—is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and ...
-
Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
By Alan Fyall, Patrick Legohérel, Isabelle FrochotBlumberg, B., Cooper, D., & Schindler, P. (2014). Business research methods (4th ed.). Reading: McGraw-Hill. Brunt, P., Horner, S., & Semley, N. (2017). Research methods in tourism, hospitality and events management. London: Sage.
-
Hospitality Marketing: Principles and Practice
By David Bowie, Francis ButtleHospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector.
-
Routledge Handbook of Hospitality Marketing
By Dogan GursoyThis handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.
-
Hospitality Marketing Management, 6th Edition
By Robert D. Reid, David C. BojanicDid You Know? This book is also available as a Wiley eText. The Wiley eText is a complete digital version of the text that makes time spent studying more efficient.
-
Handbook of Hospitality Marketing Management
By Abraham Pizam, Haemoon OhThese characteristics led to the creation of an expanded marketing mix for all services with 7 Ps (the original 4 plus physical evidence, participants/people, and process) and a hospitality marketing mix that is thought to be more ...
-
Tourism and Hospitality Marketing: A Global Perspective
By Simon HudsonWith over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and ...
-
Handbook of Hospitality Marketing Management
By Haemoon OhThis handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts.