The Management and Marketing of Services
- ISBN-10
- 0750635940
- ISBN-13
- 9780750635943
- Category
- Business & Economics
- Pages
- 315
- Language
- English
- Published
- 1999
- Publisher
- Routledge
- Authors
- Peter Mudie, Angela Cottam
Description
This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.
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