Relationship Marketing: Creating Shareholder Value
- ISBN-10
- 0750648392
- ISBN-13
- 9780750648394
- Series
- Relationship Marketing
- Category
- Business & Economics
- Pages
- 262
- Language
- English
- Published
- 2002
- Publisher
- Routledge
- Authors
- Adrian Payne, Martin Christopher, David Ballantyne
Description
The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical.
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Other editions
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- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
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