The Marketing Customer Interface

The Marketing Customer Interface
ISBN-10
0750649216
ISBN-13
9780750649216
Category
Customer relations
Pages
375
Language
English
Published
2000
Authors
Craig Simmons, Rosemary Phipps

Description

This volume is specifically developed and written for students taking the Marketing Customer Interface module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.

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