Hospitality Marketing: An Introduction
- ISBN-10
- 0750652454
- ISBN-13
- 9780750652452
- Series
- Hospitality Marketing
- Category
- Business & Economics
- Pages
- 364
- Language
- English
- Published
- 2004
- Publisher
- Routledge
- Authors
- David Bowie, Francis Buttle
Description
This book takes a unique approach to outlining marketing processes in the hospitality industry. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry, and approaches the whole process in three stages : before, during, and after. (Midwest).
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