Marketing Customer Interface
- ISBN-10
- 0750653078
- ISBN-13
- 9780750653077
- Category
- Customer relations
- Pages
- 388
- Language
- English
- Published
- 2001
- Publisher
- Routledge
- Authors
- Craig Simmons, Rosemary Phipps
Description
'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Marketing Customer Interface syllabus officially endorsed by the CIM approved by the CIM Chief Examiner
Get the book
Similar books
-
The Marketing Customer Interface
By Chartered Institute of Marketing, Brierley Price Prior LimitedThe Marketing Customer Interface
-
Marketing Customer Interface
Marketing Customer Interface
-
CIM Study Text: The marketing customer interface. Advanced Certificate paper 5
CIM Study Text: The marketing customer interface. Advanced Certificate paper 5
-
CIM05 Managing MC Interface Text 2001.
By Chartered Institute of Marketing, Chartered Institute of Marketing StaffThis study text is applicable for the December 2001 and June 2002 examinations.
-
Services Marketing: Linking the Employee-Customer Interface
Services Marketing: Linking the Employee-Customer Interface
-
The Marketing Customer Interface
By Craig Simmons, Rosemary PhippsThis volume is specifically developed and written for students taking the Marketing Customer Interface module of the CIM Advanced Certificate.
-
Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
By Tony Douglas, Kenneth Le Meunier-FitzHughThe main aim of this book is to consider how the sales function informs business strategy.
-
Marketing and the Quality-of-life Interface
By A. Coskun SamliThe book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage...
-
Operations Management For Dummies
By Edward J. Anderson, Geoffrey Parker, Mary Ann AndersonOperations Management 101 find out how to represent processes in a diagram and get the lowdown on the operations management vocabulary used to measure those processes It's a risky business discover the risks that may threaten your ...
-
Services Marketing: Text and Cases, 2/e
By Harsh V. VermaIdeally , the marketing - customer interface must lead to win - win outcome where both parties are satisfied and happy . It is due to the fact that marketing and customer share the same end goals . Customer looks for satisfaction and so ...