Strategic Marketing Management: Planning and Control, 2003-2004
- ISBN-10
- 0750659653
- ISBN-13
- 9780750659659
- Series
- Strategic Marketing Management
- Category
- Business & Economics
- Pages
- 303
- Language
- English
- Published
- 2003
- Publisher
- Routledge
- Authors
- Helen Meek, Richard Meek
Description
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
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Other editions
-
- 2005
- 867 pages
- Paperback
- Routledge
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