Introduction to Marketing Concepts
- ISBN-10
- 0750659955
- ISBN-13
- 9780750659956
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2005
- Publisher
- Routledge
- Authors
- Graeme Drummond, John Ensor
Description
Providing comprehensive coverage of basic marketing topics, this text focuses on the key points of each aspect, illustrating the complexities and specific areas, as well as taking a more general overview.
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